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Editor's Choice

Discover our most impactful articles that are shaping the future of retail media and e-commerce

The Great Equalizer How AI-Powered RMNs Are Redefining Brand Growth
Top RatedTop
Retail Media

The Great Equalizer How AI-Powered RMNs Are Redefining Brand Growth

Explores how AI co-pilots being embedded into retail media networks (RMNs) are democratizing the ecosystem. It argues that by automating tactical execution, the competitive advantage shifts from budget and resource to strategic creativity.

RD

Rupesh Desai

Chief Executive Officer

Sep 29, 2025Sep 29
5 min.

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10 Articles

The Great Equalizer How AI-Powered RMNs Are Redefining Brand Growth
Retail MediaData

The Great Equalizer How AI-Powered RMNs Are Redefining Brand Growth

Explores how AI co-pilots being embedded into retail media networks (RMNs) are democratizing the ecosystem. It argues that by automating tactical execution, the competitive advantage shifts from budget and resource to strategic creativity.

RD

Rupesh Desai

Chief Executive Officer

5 min.
September 29, 2025
Read article
Instacart Expands Its Retail Media Network into the Alcohol Vertical with Bottlecapps Partnership
Retail MediaStrategy

Instacart Expands Its Retail Media Network into the Alcohol Vertical with Bottlecapps Partnership

Details Instacart's partnership with Bottlecapps to integrate over 1,300 independent alcohol retailers into its Carrot Ads network. The move unifies a fragmented alcohol retail media market, solving compliance and targeting challenges for CPG brands.

RD

Rupesh Desai

Chief Executive Officer

5 min.
September 29, 2025
Read article
Checkmate How Amazon's War on Google Ads Triggered Google's Alliance with Criteo in a Chess Match for the Future of Commerce
AmazonGoogle

Checkmate How Amazon's War on Google Ads Triggered Google's Alliance with Criteo in a Chess Match for the Future of Commerce

Analyzes the strategic realignment of the retail media landscape, triggered by Amazon's exit from Google Shopping and Google's subsequent alliance with Criteo. It frames the new market as a two-sided war between 'The Empire' (Amazon) and 'The Alliance' (Google/Criteo coalition).

RD

Rupesh Desai

Chief Executive Officer

5 min.
September 29, 2025
Read article
The $100 Billion Blind Spot Why Your Next Car Buyer is in the Diaper Aisle
Retail MediaStrategy

The $100 Billion Blind Spot Why Your Next Car Buyer is in the Diaper Aisle

Discusses the opportunity for non-endemic brands (like automotive, finance, and travel) to use retail media network (RMN) data for precision targeting. It posits that purchase data from grocery stores is a powerful predictor of major life purchases.

RD

Rupesh Desai

Chief Executive Officer

5 min.
September 29, 2025
Read article
SexyHair Amazon Marketing Cloud Case Study How AMC Lifted ROAS by 158%
AmazonData

SexyHair Amazon Marketing Cloud Case Study How AMC Lifted ROAS by 158%

A case study on how the hair care brand SexyHair used Amazon Marketing Cloud (AMC) to significantly improve its non-branded ad performance. By using AMC lookalike audiences, SexyHair achieved a 158% lift in Return on Ad Spend (ROAS).

RD

Rupesh Desai

Chief Executive Officer

3 min.
September 29, 2025
Read article
Kroger Data Powerhouse
Retail MediaData

Kroger Data Powerhouse

Explains how Kroger is unifying its Kroger Precision Marketing (KPM) media network with its data science arm, 84.51°, to create a single, powerful advertising engine. This integration is designed to move brands from simple advertising to influencing business outcomes through predictive analytics and incrementality measurement.

RD

Rupesh Desai

Chief Executive Officer

2 min.
September 29, 2025
Read article
The Search Bar is Dead
AmazonStrategy

The Search Bar is Dead

Analyzes how the traditional keyword search bar is being replaced by conversational AI shopping assistants (like Albertsons' 'Ask AI' and Amazon's 'Rufus'). This shift requires brands to treat their product content as the new 'King' to be recommended by the AI.

RD

Rupesh Desai

Chief Executive Officer

5 min.
September 29, 2025
Read article
Instacart Is Killing the Digital Aisle
Retail MediaStrategy

Instacart Is Killing the Digital Aisle

Argues that Instacart's new 'out-of-aisle' advertising solutions are replacing traditional search-based campaigns by creating serendipitous discovery. This shift from keyword matching to contextual, inspiration-based ads drives bigger baskets and manufactures demand.

RD

Rupesh Desai

Chief Executive Officer

5 min.
September 29, 2025
Read article
The Billion-Dollar Blind Spot Your Brand Is Ignoring Its Most Powerful Media Channel
Retail MediaMeasurement

The Billion-Dollar Blind Spot Your Brand Is Ignoring Its Most Powerful Media Channel

Focuses on the transformation of the physical store into a dynamic, measurable, and high-impact media channel. It argues that brands must adopt an 'omni-imperative' strategy to leverage new in-store retail media networks.

RD

Rupesh Desai

Chief Executive Officer

5 min.
September 29, 2025
Read article
The Centaur Marketer Your Playbook for Thriving in the Post-AI Shakeout
Retail MediaStrategy

The Centaur Marketer Your Playbook for Thriving in the Post-AI Shakeout

Presents the concept of the 'Centaur Marketer'—a seamless blend of human strategic insight and AI's computational power—as the necessary evolution for marketing professionals. It outlines a playbook for shifting from tactical 'Operator' to strategic 'Architect' in the AI-driven era.

RD

Rupesh Desai

Chief Executive Officer

5 min.
September 29, 2025
Read article