https://www.media-amp.com// https://www.media-amp.com//assets/cognisync/hero.jpg CogniSync: AI-Powered Commerce Marketing Platform Transform your retail media strategy with CogniSync. AI-driven insights, automated optimization, and advanced analytics for maximum ROI. https://www.media-amp.com//assets/home/cognisync.mp4 30 2024-01-15T00:00:00Z yes AI marketing commerce platform retail media CogniSync https://www.media-amp.com// https://www.media-amp.com//assets/logo/Logo.png Black Swan Strategy: Crisis Readiness for Retail Media Master the art of simulating chaos before it strikes. Build resilience against supply chain, algorithm, and competitor disruptions. https://www.media-amp.com//assets/home/blackswan.mp4 30 2024-01-15T00:00:00Z yes crisis management retail media strategy risk management Black Swan https://www.media-amp.com// https://www.media-amp.com//assets/mythbusting/hero-bg.jpg Myth Busting Series: Debunking Retail Media Myths A quarterly series exposing myths in retail media and revealing what actually drives profitable growth for brand manufacturers. https://www.media-amp.com//assets/home/mythbusting.mp4 30 2024-09-29T00:00:00Z yes myth busting retail media performance marketing education https://www.media-amp.com//cognisync https://www.media-amp.com//assets/cognisync/hero.jpg CogniSync Platform Demo See how CogniSync revolutionizes commerce marketing with AI-powered automation, real-time analytics, and intelligent optimization across all retail media channels. https://www.media-amp.com//assets/home/cognisync.mp4 60 2024-01-15T00:00:00Z yes CogniSync AI platform commerce automation retail media networks campaign optimization https://www.media-amp.com//BlackSwan https://www.media-amp.com//assets/logo/Logo.png Black Swan Drill Framework Learn how to build crisis readiness into your retail media strategy. Simulate disruptions, build resilience, and stay ahead of market chaos. https://www.media-amp.com//assets/home/blackswan.mp4 90 2024-01-15T00:00:00Z yes Black Swan strategy crisis management retail resilience supply chain algorithm changes https://www.media-amp.com//about-us https://www.media-amp.com//assets/video/about-poster.jpg About MediaAMP: AI-Powered Commerce Marketing Leaders Discover MediaAMP's mission to revolutionize retail media through AI-driven solutions. Learn about our team, values, and commitment to measurable results. https://www.media-amp.com//assets/video/about.mp4 45 2024-01-15T00:00:00Z yes about MediaAMP company culture AI commerce team https://www.media-amp.com//mythbusting/series/beyond-5-year-lookback https://www.media-amp.com//assets/mythbusting/MYTH.svg Beyond the 5-Year Lookback: Why Incrementality and Category Growth Drive Real Marketing Impact Discover why extended historical data windows risk over-emphasizing the past at the expense of what truly matters today: incrementality, category dynamics, and forward-looking growth levers. https://www.media-amp.com//assets/mythbusting/1myth5YEARLOOKBACK1years.mp4 386 2024-09-29T00:00:00Z yes Strategy MediaAMP Incrementality CLTV Category Growth Strategy Data Analytics Attribution Modeling Customer Journey Performance Marketing https://www.media-amp.com//mythbusting/series/beyond-pdp-optimization https://www.media-amp.com//assets/mythbusting/RedndYellowBoldThumbnail.svg Beyond PDP Optimization: Why Price-Pack Architecture is the Real Growth Lever Discover why no amount of SEO copywriting or keyword targeting can fix a fundamental issue: selling the wrong pack at the wrong price. Learn how Price-Pack Architecture drives both category growth and brand profitability. https://www.media-amp.com//assets/mythbusting/PPA1.mp4 429 2024-09-29T00:00:00Z yes Strategy MediaAMP Price-Pack Architecture PDP Optimization Category Growth Retail Strategy Consumer Missions Customer Journey Mapping Retail Partnership Category Management https://www.media-amp.com//mythbusting/series/category-momentum-vs-last-click https://www.media-amp.com//assets/mythbusting/BlackWhiteRedSimpleThumbnail.svg Category Momentum > Last-Click Sales Discover why retail media budgets allocated based on last-click attribution are reactive and starve emerging opportunities. Learn how Category Momentum drives proactive growth strategy. https://www.media-amp.com//assets/mythbusting/CATEGORRYMOMENTUM1.mp4 395 2024-09-29T00:00:00Z yes Strategy MediaAMP Category Momentum Budget Allocation Last-Click Attribution Growth Strategy Forward-Looking Analytics Strategic Planning Category Management Performance Forecasting https://www.media-amp.com//mythbusting/series/creative-bottleneck-ai-unlock https://www.media-amp.com//assets/mythbusting/OrangeBoldAestheticThumbnail.svg Creative is the Bottleneck and AI is the Unlock Discover why the true bottleneck for retail media performance isn't algorithms or budgets, it's creative relevance. Learn how AI enables faster, cheaper, and more adaptive creative pipelines. https://www.media-amp.com//assets/mythbusting/RMNBOTTLENECK1.mp4 412 2024-09-29T00:00:00Z yes Creative MediaAMP AI Creative Creative Optimization Performance Creative Retail Media Creative Technology AI Content Generation Creative Testing Performance Marketing https://www.media-amp.com//mythbusting/series/new-to-brand-vs-new-to-category https://www.media-amp.com//assets/mythbusting/BlackCreativeHustleCultureYouTubeThumbnail.svg From New-to-Brand to New-to-Category Discover why New-to-Brand metrics have limits and how New-to-Category insights unlock sustainable demand by capturing true category growth rather than just share shifts. https://www.media-amp.com//assets/mythbusting/NTB-GROWTH1.mp4 364 2024-09-29T00:00:00Z yes Analytics MediaAMP New-to-Brand New-to-Category Category Growth Customer Acquisition Growth Strategy Customer Lifetime Value Category Management Growth Analytics https://www.media-amp.com//mythbusting/series/retail-media-tax-not-investment https://www.media-amp.com//assets/mythbusting/thecentaurmarket.svg Retail Media = Tax, Not Investment Discover why retail media functions less like an 'investment' and more like a tax a cost of doing business required to maintain distribution and visibility. Learn how to reframe budgeting and measurement. https://www.media-amp.com//assets/mythbusting/RMNTAX1.mp4 423 2024-09-29T00:00:00Z yes Strategy MediaAMP Retail Media Tax P&L Management JBP Negotiations Cost-to-Serve Finance Strategy Trade Spend Management Retail Negotiations Financial Planning https://www.media-amp.com//mythbusting/series/dashboard-lying-standardization-crisis https://www.media-amp.com//assets/mythbusting/q2/dashboardislying.png Your Dashboard Is Lying - Retail Media Standardization Crisis Uncover why impressive retail media dashboard metrics like high ROAS and new-to-brand rates can be misleading, how inconsistent measurement definitions skew performance evaluations, and how enforcing industry standards can unlock real, incremental growth. https://www.media-amp.com/undefined 420 2024-09-29T00:00:00Z yes Analytics MediaAMP Dashboard Metrics Standardization ROAS Attribution Windows New-to-Brand IAB Standards Retail Media Measurement Attribution Modeling Performance Analytics https://www.media-amp.com//mythbusting/series/walled-gardens-bleeding-budget https://www.media-amp.com//assets/mythbusting/q2/walledgarden_vs_hedgedgarden.png Walled Gardens Are Bleeding Your Budget - Hedge It Explore why high return on ad spend (ROAS) reported by retailer dashboards can hide real profit loss, how walled-garden attribution inflates performance metrics, and why brands need a new measurement model that prioritizes real incrementality over vanity metrics. https://www.media-amp.com/undefined 420 2024-09-29T00:00:00Z yes Strategy MediaAMP Walled Gardens Attribution Inflation Performance Myopia Incrementality Hedged Garden Retail Media Networks Budget Optimization Data Strategy https://www.media-amp.com//mythbusting/series/ctv-measurement-broken https://www.media-amp.com//assets/mythbusting/q2/ctv_measurementcrisis.png CTV Isn't Broken - Your Measurement Is Explore why judging Connected TV campaigns by last-click metrics misses the vast majority of CTV's value, and how a new measurement playbook focusing on incrementality and brand lift can drive real business growth. https://www.media-amp.com/undefined 420 2024-09-29T00:00:00Z yes Analytics MediaAMP CTV Connected TV Last-Click Attribution Incrementality Brand Lift Three-Layer Measurement Cross-Channel Measurement Demand Generation Performance Marketing https://www.media-amp.com//mythbusting/series/biggest-media-channel-not-online https://www.media-amp.com//assets/mythbusting/q2/digital_silo_lie.png Your Biggest Media Channel Isn't Online - The Digital Silo Lie Explore why overlooking in-store retail media is one of the most expensive blind spots in marketing and how modern digital retail signage can now be measured, optimized, and integrated into unified three-screen media strategies. https://www.media-amp.com/undefined 420 2024-09-29T00:00:00Z yes Strategy MediaAMP In-Store Media Digital Silo Three-Screen Strategy IAB Standards Physical Retail Shopper Marketing Omnichannel Strategy Retail Innovation Measurement Standards https://www.media-amp.com//mythbusting/series/non-endemic-brands-retail-media https://www.media-amp.com//assets/mythbusting/q2/non_endemic_straitjacket.png Non-Endemic Brands Belong in Retail Media - Here's the Proof Explore why traditional assumptions about retail media relevance are outdated, and how real purchase behavior signals like grocery buying can predict major brand purchase intent better than browsing or search data. https://www.media-amp.com/undefined 420 2024-09-29T00:00:00Z yes Strategy MediaAMP Non-Endemic Brands Deterministic Signals Life Stage Marketing Data Clean Rooms AI Optimization Retail Media Networks Audience Targeting Predictive Analytics https://www.media-amp.com//mythbusting/series/ai-shopping-agents-transform-retail https://www.media-amp.com//assets/mythbusting/q2/ai_apocalypselie.png Why AI Shopping Agents Won't Kill Online Retail - They'll Transform It Discover why the predicted retail apocalypse from AI shopping agents is exaggerated, and how the future of brand and product discovery will become more efficient and high-value rather than obsolete. https://www.media-amp.com/undefined 420 2024-09-29T00:00:00Z yes Strategy MediaAMP AI Shopping Agents AIO Commerce Transformation Product Discovery Future of Retail AI in Commerce Retail Innovation Digital Transformation